Last year, the game reportedly had its highest grossing 12 months since launch, raking in an estimated $930 million (£739m) of revenue. It’s something we’re used to seeing now in many popular games, like Fortnite, and it’s even a move the most established series are making – you need only take a look at the upcoming Call Of Duty: Mobile to feel the free-to-play model’s influence. However, players have the option to spend real money on in-game purchases for things like power-ups.
The mobile app was also one of the first examples of the ‘freemium’ model, meaning that the game is free to download and can be played without spending any money. In other words, a lot of candies have been crushed. That’s enough swipes to travel from the Earth to Mars five times. The game has been played on all seven continents, including Antarctica, and players have swiped a total distance of 167 million miles. Players have spent 73 billion hours – or 8.3 million years – playing Candy Crush Saga since its launch in 2012.
Candy Crush Saga – the everlasting break-fillerĬandy Crush Saga is celebrating yet another milestone, as creator King dodges the controversies and talks about the future of freemium.
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